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5 Ways To Make Video Without Showing Your Face
Happy New Year! It’s officially January of 2022 and this year we are going to dive into all new types of content and the shifts that are going to be happening in marketing. I wanted to start the new year by acknowledging that it’s 100% okay to not always show your face in everything you’re doing. I know we’d like to show our face in order to stay “social,” on social media, but if you’re a business owner, running a busy business, it can be challenging. I know that for me personally, it can be challenging to show my face when I’m managing other client accounts, working on projects, and handling the daily operations within my own business. With that said, it’s still important to show up. That’s why today we are going to talk about some ways you can still show up in video, without having to always show your face. Let’s dive in!
Clip and Animate Your Images
If you’re a product based business, you’re already getting photos and graphics created for your feed, your store, your website, and all of your other marketing pieces. So, why not take those photos, clip them together in a video format, and share that on Reels. It’s equally as powerful, it still allows you to share your brand message, and it allows you to schedule content and be able to show up on your social media channels without the added pressure of having to record yourself.
Create Behind The Scenes Content
The majority of time, I’m showing up on my social media by clipping behind the scenes footage. Everyone is curious about what it is that you do, how you do it, and the full creation process, from start to finish. So, why not set up a tripod, get yourself a light, and record yourself working. You can clip it later if there are certain parts you don’t want to share, but you can also easily record the process of your work without needing to set up a fully staged video shoot. If you don’t want to show your face, you can set up your camera to focus on the product and record your process of working with/creating the product itself.
If you’re looking for a great app that will allow you to record behind the scenes content and then speed it up to showcase on your social media, I highly recommend Hyperlapse. If you read my previous blog on my favorite tools, you will notice that I included Hyperlapse as one of my favorite things to use in the studio.
I also love flip through graphics. You can use flip through graphics the same way you do on a post, in Reels. You can easily use flip through graphics for testimonials to highlight some of the positive feedback you receive from customers. You can also use them to showcase product reviews and give your audience some fun, engaging insight into what others have to say about your products.
Applying Products
Just showing the texture of your products can be a great way to engage with your audience. You can easily do this yourself. Get a fresh manicure and put on some lotion, and show how you’re applying the product, how the product might be worn, etc. If you don’t want to show your face, you can always crop or edit your videos before sharing them.
Stock Video
Maybe you’ve got a special discount or a limited offer and you want to share it with your audience. Stock video offers a great way to show up for your audience, without showing your face. You can use stock video to convey a specific message and capture your audience’s attention.
Stop Motion Graphics
Stop motion is great because it’s basically clipping together a bunch of photos. I specifically like the stop-motion build. I recently did this for one of my clients who owns a home decor and lifestyle product business. I used stop motion to arrange a living room set and then add in each piece of home decor to help showcase how this client’s products could be incorporated into interior design.
The most important thing to remember when creating video content, is keep it simple! A lot of us are still getting acquainted with video and learning how to best use video to connect with our audience. Sometimes keeping things simple is the best way to get comfortable with creating video and the best way to start showing up for your audience.
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