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Research is one of the number one things we all do when we are shopping. We are seeking out the details, ingredients, reviews and specifications to ensure we know exactly what we are getting. I mean, don’t you?

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So why wouldn’t you do this for your own product? Its not enough to just have a product to sell, it has to be clear, readable and representative of your brand. This is why it is an advantage to have light and bright product photography.

So tell me, when you considered selling your brand or maybe buying your next favorite skin care line, did you look to make sure you could read it and know exactly what it is?

I know I do! How about whether light, bright and clear would be indicative of your product and what it represents to the end user. All good things to consider. Here are a few other key areas that make light and bright photography the right style for your product photos:

1. Clarity of the product itself. I mentioned this briefly above but I can’t stress how important it is for someone to not have any confusion on what your product is, what your brand is and most importantly the product name.
2. Its a modern and timeless style! I mean who doesn’t love being able to reuse content from a while back and feel like it is still relevant to the style today?! Having light and bright photos can guarantee you a look that your audience can always releate to, no matter when they see your stuff.
3. Your product will have a clear and concise view of how and where you can use it. I can’t even stress how many of us buy based on relation not just impulse. The impulse is seeing a product in action and realizing we need it in our lives in that same matter! So if your audience isn’t relating to what how they can use your product is the image light, bright and clear?
4. This one is my favorite and I feel is the most important. Think about what your brand and product represent. Did you know that choosing your color pallete has a lot to do with what that color represents? For instance red can represent fire, authority, intense, stop or attention grabbing. Having white, clean and clear represents freshness, cleanliness and ease. So if those things represent the product you have on hand then this type of product photography will suit you best!

 

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Still on the fence or need some help with concepts, ideas and how to pull together your product shoot? Let’s chat about the many photography options I have made, just for you! And hey! If you’re a do-it-yourself product photography gal, click here to make sure you’re on the list for the upcoming Flatlay Method ecourse launching this April 2019!! Trust me, you don’t want to miss this.

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