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One of the toughest things when it comes to shooting your own product photos is consistency.

Issues with lighting, style, and brand message cohesiveness are common for D.I.Y.-ers.

So today, I’ve got 3 tips to help you achieve the seemingly effortless flow among your photos that you’ve seen on your favorite Instagram accounts.

Would you like to have more control over the outcome of your next photoshoot, ensure a more successful result, and experience a more seamless client/photographer relationship?

Then you need…drumroll, please…a photoshoot shot list.

So what is it, and why do I talk about it so often? A photoshoot shot list is basically a clean, crisp outline of what a photoshoot will look like through the photographer’s eyes. It includes important items like the setups and props to be used and the types of photos to be taken. But more than that, a shot list provides an opportunity for the photographer to clearly communicate their vision and for the client to decide if it matches what they’re hoping for.

I have worked with a lot of beauty brands over the last couple of years with different budgets and different brand styles.

And after working with so many brands, I’ve gathered a few tips that consistently lead to better beauty product photos.

I feel these tips are so important because when you’re taking the opportunity to do a photoshoot, you want to make sure you get the most from it and that your products are shown in a beautiful way. And here’s the best part: the tips I’m going to give you below are actually things that are in your control and not dependent on a professional photographer.

Did you get some vertical images in your last product photoshoot?

As I’ve developed my client photoshoot questionnaire over the years, I’ve found that so many business owners consistently forget about vertical images. So if you didn’t get some vertical shots in your last batch of product photos, I want to tell you why you should definitely think about putting them on the list for next time.