Is your product shoot budget a bit smaller than you would like? I

 know it can be very difficult to come up with the money for a full professional product shoot of everything you offer all at once. 

So let me give you the suggestions I’ve given a lot of business owners who are unsure about how to get their professional product shoots done on the budget they have.

I work with A LOT of product businesses. In fact, I’ve worked with 150 this year alone!

And even today in a world full of branding and marketing info, there’s one mistake I still see product business owners make all the time.

“How do you do it all?”
“How did you get where you are in your business?”

People sometimes ask me these questions, and the answer really comes down to mindset and the things I choose to do every day.
So I want to touch on how I’ve personally changed my own business mindset for success and some of the habits I’ve developed for getting stuff done.
 

I live on the ‘Gram. And if you’ve been on Instagram a while, too, you’ve seen a monochromatic, well laid-out, and well-thought-out feed.  In fact, you will have seen A LOT of them. So let’s talk about whether that perfect feed is still the thing you should focus on.

Let’s sharpen up your shop’s image with images!

If you have a product shop, it’s the place to which you are driving all of your marketing and traffic and where people will come to find those fabulous items that only you can provide.

But even though they are so important for product creators, sometimes these shops don’t get refreshed as often as they should. Here are 4 common areas of product shops that I frequently see could use some updating.

Good photography is so important for your business… but it isn’t everything.

Sometimes business owners who have invested in photography can find that their images aren’t really working for them or that their business isn’t moving forward as a result like they had hoped.

As a person who has crossed paths with A LOT of business owners wanting to make the most out of their photos, I’ve found that there are a few key things that need to be in place in order for images to have the desired effect for a business.  So here’s what you can do to up the productivity of your photos.

Fall is a favorite season for many of us.  Bring on the leaves, pumpkins, and cider!

This season change also marks the lead up into the holidays.  And girl, let me help you get ready for that!

These next few months are some of the busiest of the year, so right now at the beginning of September is an excellent time to plan your holiday photos, content, and marketing.  And to make the planning easier, here are 5 trends I’ve been seeing that will make your visual materials up to date and on pointe this season.

Lots of business owners worry about not having enough variety in their images.

And we live in a social media culture that makes us feel like everything has to be new and completely unique.

However, the fact is that we can actually create consistency and help set expectations for our followers by reusing images. 

SEO stands for search engine optimization.

Your SEO ranking has to do with how Google and other search engines pull up your website among the millions of sites out there on the world wide web. And when you upload an image to your website, you have the opportunity to do a few key things that will increase your SEO.

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