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Product photography is extremely important for businesses that sell online, and if executed properly it could drive traffic and boost sales into your business.

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s

ince the customer cannot see or touch what it is you’re selling, they rely solely on product photography to give them the details they need before they purchase. This is why I’m sharing my top product photography tips.

 

Lighting & Background

A plain, white background with some natural light can oftentimes do the trick when taking photos of different products. If you’re inside, next to a window, and find that the lighting is too strong, place a sheer fabric over the window to soften the lighting. However, natural light may not always provide you with what you need in your photoshoot. For example, if you’re shooting a product on a dark background, you will need more light to make sure every angle of the product is visible. It’s important to differentiate the product from the background, reduce any distractions, and focus on the product. Light, white backgrounds tend to do extremely well for product photography and do not require as much light. But it’s important to use a contrasting background when taking photos of your product.

 

Styling the Shot

You want to give the customer a variety of images to get a feel for the product you’re selling. Some things to consider before taking photos are: where the product is used, what it’s used for, and why the buyer would need it. Product photography should give the buyer a better idea of how they can use the product in everyday life by showing the product in a natural setting.

Showcase the product’s qualities by using a styled lifestyle shot. Add props that help tell a story, choose a color palette on-brand with your business, and help customers feel the experience of buying the product. The detail surrounding the shot should enhance the story, not overbear it. 

If you need some extra guidance on how to improve your product photography skills, composition, or product placement, check out my e-course The Flatlay Method. I cover everything from camera basics to setups and styling to help move your business forward.

 

Shoot From Different Angles

When you’re setting up your flay lay to photograph the product, shooting in one position, at the same location can get boring. Change up the distance and the angle between your camera and the product. The further away you are from the subject, the more your camera will keep everything in focus. The closer you are, your depth of field will change resulting in a focused subject and a blurry background. Sometimes the difference between an OK photo and a great one is the angle. Give yourself and your customer a variety of photos to see and understand your product and its entirety.

 

It’s All in the Details

If a product you’re shooting has an interesting texture or any specific details that make it different from the next, highlight it in the photo. Think of what you want your customers to notice immediately about the product. Since they cannot see it in person, you want to make sure you’re giving them all the details they need to know before making their purchase. A white background is recommended to help show the product’s true color, but other simple backgrounds will work just as well.

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Product photography can drive sales and traffic to business websites by implementing high-quality photos. If you want to learn more about how to develop a shot list to get the photos you need, check out the Create Your Content Kit. I teamed up with Natalie of Beau and Arrow Media to give business owners more resources to help them develop their business by providing content ideas from scratch, photoshoot concepts and so much more! If you have any other questions, you can catch me on Instagram!

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button_two_bg_color__hover=”null” button_bg_enable_color__hover=”on”][/et_pb_comments][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_sidebar area=”sidebar-1″ show_border=”off” _builder_version=”4.0.9″ header_font=”Fiona||||||||” header_text_align=”center” header_text_color=”#1F303F” header_font_size=”28px” header_line_height=”1.38em” body_font=”Libre Baskerville||||||||” body_text_color=”#231F20″ body_font_size=”16px” body_line_height=”1.38em” header_font_size_tablet=”26px” header_font_size_phone=”20px” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”1.25em” header_line_height_phone=”” header_line_height_last_edited=”on|tablet” body_line_height_tablet=”1.25em” body_line_height_phone=”” body_line_height_last_edited=”on|desktop”][/et_pb_sidebar][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.9″ global_module=”2032″][et_pb_row _builder_version=”4.0.9″][et_pb_column type=”4_4″ _builder_version=”4.0.9″][et_pb_code admin_label=”Flodesk Form” _builder_version=”4.4.3″][/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.0.9″][et_pb_column type=”1_3″ _builder_version=”4.0.9″ custom_padding=”2vw||||false|false” custom_padding_tablet=”0vw||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|desktop”][et_pb_text _builder_version=”4.0.9″ text_font=”Libre Baskerville||||||||” text_text_color=”#231F20″ text_line_height=”1.38em” link_font=”Libre Baskerville|||||||#A7714D|” link_text_color=”#A7714D” link_line_height=”1.38em” quote_font=”Bodoni 16 Book||||||||” quote_text_color=”#A7714D” quote_font_size=”24px” quote_line_height=”1.46em” header_font=”Fiona||||||||” header_text_color=”#A7714D” header_font_size=”48px” header_line_height=”1.05em” header_2_font=”Fiona||||||||” header_2_text_color=”#2F4234″ header_2_font_size=”36px” header_2_line_height=”1.25em” header_3_font=”Signature Collection||||||||” header_3_text_color=”#1F303F” header_3_font_size=”40px” header_3_line_height=”1.25em” header_4_font=”Fiona||||||||” header_4_text_align=”left” header_4_text_color=”#1F303F” header_4_font_size=”22px” header_4_line_height=”1.22em” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” text_line_height_tablet=”1.25em” text_line_height_phone=”” text_line_height_last_edited=”on|tablet” link_line_height_tablet=”1.25em” link_line_height_phone=”” link_line_height_last_edited=”on|tablet” quote_font_size_tablet=”20px” quote_font_size_phone=”” quote_font_size_last_edited=”on|tablet” quote_line_height_tablet=”1.25em” quote_line_height_phone=”” quote_line_height_last_edited=”on|tablet” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_line_height_tablet=”1.25em” header_line_height_phone=”” header_line_height_last_edited=”on|desktop” header_2_font_size_tablet=”32px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.15em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|desktop” header_3_font_size_tablet=”36px” header_3_font_size_phone=”32px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”1.14em” header_3_line_height_phone=”” header_3_line_height_last_edited=”on|tablet” header_4_font_size_tablet=”” header_4_font_size_phone=”” header_4_font_size_last_edited=”on|phone” header_4_line_height_tablet=”1.11em” header_4_line_height_phone=”” header_4_line_height_last_edited=”on|tablet” quote_font_size__hover_enabled=”off|desktop” link_text_color__hover_enabled=”on|hover” link_text_color__hover=”#1F303F”]

Resources

 

Business Ownership

Content Creation/Marketing

How-To

[/et_pb_text][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.9″][et_pb_image src=”https://hcmarketingpros.com/wp-content/uploads/2020/01/Alternate-Logo-Main-Colors-HI-RES.jpg” _builder_version=”4.0.9″][/et_pb_image][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.9″ custom_padding=”2vw||||false|false” custom_padding_tablet=”0vw||||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet”][et_pb_text _builder_version=”4.0.9″ text_font=”Bodoni 16 Book||||||||” text_text_color=”#231F20″ text_line_height=”1.38em” link_font=”Bodoni 16 Book||||on|||#A7714D|” link_text_color=”#A7714D” link_line_height=”1.38em” quote_font=”Bodoni 16 Book||||||||” quote_text_color=”#A7714D” quote_font_size=”24px” quote_line_height=”1.46em” header_font=”Fiona||||||||” header_text_color=”#A7714D” header_font_size=”48px” header_line_height=”1.05em” header_2_font=”Fiona||||||||” header_2_text_color=”#2F4234″ header_2_font_size=”36px” header_2_line_height=”1.25em” header_3_font=”Signature Collection||||||||” header_3_text_color=”#1F303F” header_3_font_size=”40px” header_3_line_height=”1.25em” header_4_font=”Fiona||||||||” header_4_text_align=”left” header_4_text_color=”#1F303F” header_4_font_size=”22px” header_4_line_height=”1.22em” custom_padding=”0px||||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” text_line_height_tablet=”1.25em” text_line_height_phone=”” text_line_height_last_edited=”on|tablet” link_line_height_tablet=”1.25em” link_line_height_phone=”” link_line_height_last_edited=”on|tablet” quote_font_size_tablet=”20px” quote_font_size_phone=”” quote_font_size_last_edited=”on|tablet” quote_line_height_tablet=”1.25em” quote_line_height_phone=”” quote_line_height_last_edited=”on|tablet” header_font_size_tablet=”40px” header_font_size_phone=”32px” header_font_size_last_edited=”on|desktop” header_line_height_tablet=”1.25em” header_line_height_phone=”” header_line_height_last_edited=”on|desktop” header_2_font_size_tablet=”32px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”1.15em” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|desktop” header_3_font_size_tablet=”36px” header_3_font_size_phone=”32px” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”1.14em” header_3_line_height_phone=”” header_3_line_height_last_edited=”on|tablet” header_4_font_size_tablet=”” header_4_font_size_phone=”” header_4_font_size_last_edited=”on|phone” header_4_line_height_tablet=”1.11em” header_4_line_height_phone=”” header_4_line_height_last_edited=”on|tablet” quote_font_size__hover_enabled=”off|desktop”]

Connect

 

[/et_pb_text][et_pb_social_media_follow _builder_version=”4.0.9″ background_enable_color=”off” text_orientation=”center”][et_pb_social_media_follow_network social_network=”facebook” url=”https://www.facebook.com/crystalclearcreativestudios/” icon_color=”#A7714D” use_icon_font_size=”on” icon_font_size=”20px” _builder_version=”4.0.9″ background_enable_color=”off” border_radii=”on|100px|100px|100px|100px” border_color_all=”#A7714D” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” border_color_all__hover_enabled=”on|hover” border_color_all__hover=”#1F303F” icon_color__hover_enabled=”on|hover” icon_color__hover=”#1F303F” follow_button=”off” url_new_window=”on”]facebook[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” url=”https://www.instagram.com/crystalclear_creativestudios/” icon_color=”#A7714D” use_icon_font_size=”on” icon_font_size=”20px” _builder_version=”4.0.9″ background_enable_color=”off” border_radii=”on|100px|100px|100px|100px” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” border_color_all__hover_enabled=”on|hover” border_color_all__hover=”#ffffff” icon_color__hover_enabled=”on|hover” icon_color__hover=”#1F303F” follow_button=”off” url_new_window=”on”]instagram[/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”pinterest” url=”https://www.pinterest.com/crystalclearphotographyaz/” icon_color=”#A7714D” use_icon_font_size=”on” icon_font_size=”20px” _builder_version=”4.0.9″ background_enable_color=”off” border_radii=”on|100px|100px|100px|100px” border_color_all=”#ffffff” background__hover_enabled=”on|hover” background_color__hover=”” background_enable_color__hover=”off” border_color_all__hover_enabled=”on|desktop” border_color_all__hover=”#ffffff” icon_color__hover_enabled=”on|hover” icon_color__hover=”#1F303F” follow_button=”off” url_new_window=”on”]pinterest[/et_pb_social_media_follow_network][/et_pb_social_media_follow][/et_pb_column][/et_pb_row][/et_pb_section]