The Importance Of Cohesive Content

Let’s talk about Target. If I asked you what you think of it, what you remember about the brand, or who might shop there, you might say – Red Target Sign, Spot the Target Dog, Place for Moms to Shop for the Family, etc. There is a whole slew of things that can come to mind, but when you see memes of moms escaping to shop or grab Starbucks while they browse the latest interior trends, or you think about grabbing the perfect gift for a kid’s birthday party, an overwhelming majority of us turn to Target.

Why is this??? The answer, Branding. Cohesive Content drives brand recognition. This is not just important for large name brands, like Target, Nike, Lululemon, Crate & Barrel, etc. It’s also important for YOU.

Creating brand recognition is the first step in generating loyal customers and consistent sales. The best way to create brand recognition is through the creation of cohesive content.

What does it mean to create cohesive content?

It’s important that your content, across all marketing platforms (social media, website, email campaigns, etc.) is cohesive. This means creating content that aligns with a similar message or story. You can do this through the use of:

→Graphics – graphics that use consistent fonts, colors, and layouts

→Videos – videos that provide concise information about your products, services, or brand

→Photos – photos that capture the aesthetic of your brand

→Copy – similar language and messaging (taglines, keywords, product descriptions, etc.)

→Strategy – implementing a strategy that allows you to best engage with your audience/customers

By sharing cohesive content that is aligned with your brand, you can build stronger brand awareness and better cultivate a community of loyal customers.

You can’t be in 1000 places at once. Its overwhelming to think about spending 4-10 hours a week creating engaging graphics, pairing them with captivating copy, and trying to post/share content at the most optimal times, across multiple platforms. That’s why it’s important to work with a team of professionals who can help streamline your content and handle all the details. At Crystal Clear Creative Studios, we help you get crystal clear on your content creation. Our team works together to ensure your content is fun, engaging, and cohesive. Get back to focusing on what you love most – your business!

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